Kent Sayre

Proof

One of the best ways to increase your sales is to prove all your claims. Good advertising copy does more than just promise that what it’s selling will solve the prospect’s problem: it proves it, as succinctly and impressively as possible. The more proof, ... Read >

Systemization: Does It Require Manual Labor?

Systemization boils down to this question: is a lot manual labor required in this opportunity, or are the components set up so that all the processes happen naturally and automatically, without you intervening much? Consider where the opportunity falls on... Read >

Is the System Automated?

Any good biz opp system should be automated—that is, it ought to do everything for you. I’ve already talked about this somewhat in Chapter 12, but it’s well worth repeating here. Too often, the promoters don’t figure out anything for you; they leave you t... Read >

Risk Reversal

All smart marketers practice offer risk reversal, because they know it helps bond the customer to them. At its most basic, risk reversal is a promise that you’ll be there for them after the sale, and that if something goes wrong, they can return your prod... Read >

Working With People Outside Your Business

Life can be difficult and lonely for the entrepreneur. Sure, we’re independent-minded people; why else would we set aside the traditionally-accepted notions of success and strike out on our own? But again, no one can go it completely alone. Even if you’re... Read >